每周观点

张建琦:Bricolage effects on new-product development speed and creativity: The moderating role of technological turbulence.

This study provides a theoretical account of bricolage effects on two critical new-product advantages. Survey data from 222 firms reveal that bricolage hastens new-product development (NPD), but has an inverted U-shaped re- lationship with new-product creativity. However, under high technological turbulence, bricolage has an en- hanced positive association with NPD speed. Consequently, this study contributes to bricolage theory and practice by revealing how bricolage influences new-product advantages and identifying boundary conditions for successful NPD. 

全文详见链接:http://ife.sysu.edu.cn/administrator/index.php?option=com_jdownloads&task=download&cid=1004

阅读更多... 评论数:0     浏览量:118